Town of Bennett Partners with The Retail Coach for Business Support and Recruitment Strategy

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The Town of Bennett, Colorado has partnered with The Retail Coach, the nation’s top retail recruitment and development firm, to execute a Business Support and Recruitment Strategy. 

The Retail Coach, alongside Brand Acceleration, the nation’s top economic development marketing firm, will work together to determine new economic development opportunities in Bennett.

This project will focus on three major elements, including a market analysis, an existing business outreach and support program, and a new business and employer recruitment strategy. Expected outcomes include: 

  • A better understanding of Bennett’s existing business environment, including strengths, weaknesses, opportunities, and threats
  • A data-driven analysis of Bennett’s existing and future market area 
  • Identification and reaffirmation of target businesses and service providers 
  • Improved business support programs for existing businesses 
  • A more diverse and resilient local economy, with a strong existing business foundation and a way-forward to recruiting new retail and other businesses, service providers, and employers.

The project team will first be on the ground in Bennett during the week of March 28th to kick off the project. During this first visit, team members will analyze the existing market in Bennett and the surrounding area to help identify opportunities to help diversify the Bennett economy. 

Using that information, coupled with trade area and market data and statistics, The Retail Coach will create opportunity reports and prepare marketing tools to represent the community to business prospects. The team will also conduct a demand analysis, which is essential in determining types of sectors and prospects to target. 

“Businesses are the backbone of our small community,” said Mayor Royce Pindell “we are excited to move forward with The Retail Coach to support our current business and employ a strategy to keep the business community thriving.”

The Retail Coach and Brand Acceleration team will also work closely with community stakeholders to better understand the community’s history, identify market opportunities, and better understand the needs of the existing business community.

About The Retail Coach
The Retail Coach, founded in 2000, is a national retail consulting, market research and development firm that combines strategy, technology, and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce, and economic development organizations. The Retail Coach offers a fully customized system of products and services that better enable communities to maximize their retail development potential. Their experience in leading municipalities in over 650 communities in 39 states will create better, stronger places to live and work.

For more information on The Retail Coach, visit